Work With Us

Work With Michigan’s Leading Travel Community

Partner with MyMichiganBeach.com to put your destination, resort, or event in front of Michigan and Chicago families at the moment they’re deciding where to go.

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Campaign Packages

Every partnership is a multi-channel campaign, not a single post. Each package delivers integrated exposure across web, email, and social, and includes licensed photos and video clips you can use on your own channels with credit.

Newsletter Mention

Entry-level exposure for smaller destinations or first-time partners. A dedicated paragraph feature with link in the newsletter to 13,700+ subscribers, at a 27% average open rate.

Sunrise Package

Building search-visible awareness for a single destination.

• Sponsored destination guide, SEO-optimized and evergreen
• 2 Facebook posts with community distribution
• 1 Instagram post and story
• Newsletter feature
• 5 licensed photos for your use with credit

Shoreline Package

Multi-channel seasonal campaign with video and a solo email. Everything in Sunrise, plus:

• 1 Instagram Reel and 1 Facebook Reel
• Extended distribution across all Michigan travel communities
• Dedicated newsletter spotlight, a solo destination feature
• 10 licensed photos and 1 short video clip
• Accessible and dog-friendly angles included where relevant

Signature Campaign

Full destination campaign with original on-location content. Everything in Shoreline, plus:

• A full content day on location — Jill visits, shoots, and produces
• 15+ licensed photos and 2 video clips, unlimited use with credit
• Instagram story series from the visit
• Dedicated SEO-optimized campaign guide or landing page
• Campaign wrap report: reach, engagement, clicks, and assets delivered

Premier Campaign

Maximum reach: expanded content, strategy, and analytics. Everything in Signature, plus:

• Second content session — an additional location, attraction, or seasonal angle
• 20+ licensed photos and 3 video clips, unlimited use with credit
• Pinterest strategy: content formatted and pinned for long-term discovery
• Dedicated accessible or dog-friendly travel feature where applicable
• Comprehensive performance report across web, email, and social

Custom campaigns and multi-season agreements available. Full rate card sent on request.

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Case Study: Oscoda, Michigan

A Signature Campaign for a Lake Huron beach town on Michigan’s Sunrise Coast, summer 2026.

• 185,000 combined Facebook and Instagram reach across campaign posts
• 6,600 email opens and 700+ clicks to Oscoda content
• 32 licensed photos and video clips delivered for the client’s own website, print guide, and kiosks
• An evergreen destination guide still ranking and drawing traffic months after the campaign closed

Separately, during the campaign window, Oscoda was featured on WGN Chicago and named in a Washington Post national beach feature. Press coverage is editorial and cannot be purchased or guaranteed, but it reflects the visibility that follows the destinations covered here.

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Why Partner With MyMichiganBeach

• A recognized Michigan travel voice. Led by Jill Halpin, with 60+ television appearances on WGN Chicago, WDIV Detroit, FOX 2 Detroit, FOX 17 West Michigan, FOX 32 Chicago, and NewsNation.
• Sourced by national press. When The Washington Post needed a Michigan pick for a national feature on less-crowded beaches, they came here.
• Found where travelers actually search. Strong visibility across Bing, Copilot, and ChatGPT, plus Pinterest — the surfaces where trip planning increasingly begins.
• Content that keeps working. Sponsored guides stay indexed and discoverable long after a campaign ends. One post, ongoing return.
• The drive markets that matter. 4.4 million people within three hours of Lake Huron’s Sunrise Coast; 9.5 million within four hours of Lake Michigan’s shoreline.

Audience Snapshot

• 68% women, ages 25–54
• Michigan and Midwest families, couples, and outdoor adventurers
• Facebook 95,000 · Instagram 45,000 · Pinterest 73,500
• 300,000+ annual website readers across 500+ Michigan travel guides
• Also reaching Chicago travelers through LittleChicagoGuide.com, for a combined email list of 16,200