Work With Us

Partner With Halpin Media Group

Put Your Destination in Front of Michigan’s Travelers

Halpin Media Group partners with CVBs, destinations, resorts and small businesses to reach Michigan and Chicago travelers at the moment they’re deciding where to go. Campaigns run across MyMichiganBeach.com, the weekly Michigan Traveler newsletter, our social community, and the interactive Michigan travel map.

45,000

monthly website sessions

213,000

social community

14,000+

email subscribers

6.4M

TV households reached

Request the rate card

Tell me your destination and your season. Most partners start with a short call.

Campaign Packages

Every partnership is a multi-channel campaign, not a single post

Each package delivers integrated exposure across web, email, and social, and includes licensed photos and video clips you can use on your own channels with credit.

Newsletter Mention

Entry-level exposure for smaller destinations or first-time partners. A dedicated paragraph feature with link in the Michigan Traveler newsletter to 14,000+ subscribers, at a 27% average open rate.

Featured Event on This Week in Michigan, $95 per week. Your event at the top of the weekly events page for seven days, plus that week’s newsletter. Details and purchase →

Sunrise Package

Building search-visible awareness for a single destination.

Sponsored destination guide, SEO-optimized and evergreen
2 Facebook posts with community distribution
1 Instagram post and story
Newsletter feature
5 licensed photos for your use with credit

Shoreline Package

Multi-channel seasonal campaign with video and a solo email. Everything in Sunrise, plus:

1 Instagram Reel and 1 Facebook Reel
Extended distribution across all Michigan travel communities
Dedicated newsletter spotlight, a solo destination feature
10 licensed photos and 1 short video clip
Accessible and dog-friendly angles included where relevant

Signature Campaign

Full destination campaign with original on-location content. Everything in Shoreline, plus:

A full content day on location: Jill visits, shoots, and produces
15+ licensed photos and 2 video clips, unlimited use with credit
Instagram story series from the visit
Dedicated SEO-optimized campaign guide or landing page
Campaign wrap report: reach, engagement, clicks, and assets delivered

Premier Campaign

Maximum reach: expanded content, strategy, and analytics. Everything in Signature, plus:

Second content session: an additional location, attraction, or seasonal angle
20+ licensed photos and 3 video clips, unlimited use with credit
Pinterest strategy: content formatted and pinned for long-term discovery
Dedicated accessible or dog-friendly travel feature where applicable
Comprehensive performance report across web, email, and social

Custom campaigns and multi-season agreements available. Full rate card sent on request.

Case Study

Oscoda, Michigan

A Signature Campaign for a Lake Huron beach town on Michigan’s Sunrise Coast, summer 2026.

185,000

combined Facebook and Instagram reach across campaign posts

6,600

email opens and 700+ clicks to Oscoda content

licensed photos and video clips delivered for the client’s website, print guide, and kiosks

An evergreen destination guide still ranking and drawing traffic months after the campaign closed.

Separately, during the campaign window, Oscoda was featured on WGN Chicago and named in a Washington Post national beach feature. Press coverage is editorial and cannot be purchased or guaranteed, but it reflects the visibility that follows the destinations covered here.

Why Partner With Us

Six reasons destinations work with MyMichiganBeach

A recognized Michigan travel voice. Led by Jill Halpin, with 60+ television appearances on WDIV Detroit, FOX 2 Detroit, FOX 17 West Michigan, FOX 32 Chicago, WGN Chicago, WILX Lansing, WJRT Flint and NewsNation, plus radio including The Big Show with Michael Patrick Shiels and WGVU.

Sourced by national press. When The Washington Post needed a Michigan pick for a national feature on less-crowded beaches, they came here.

Trusted inside Michigan tourism. Jill serves on the Media Advisory Committee of the Tourism Industry Coalition of Michigan, chairs the Media Committee for the 2026 TICOM Tourism Conference, where she is also presenting, and sits on the Discover Iosco County Travel Board.

Found where travelers actually search. Strong visibility across Bing, Copilot, and ChatGPT, plus Pinterest, the surfaces where trip planning increasingly begins.

Content that keeps working. Sponsored guides stay indexed and discoverable long after a campaign ends. One post, ongoing return.

The drive markets that matter. 4.4 million people within three hours of Lake Huron’s Sunrise Coast; 9.5 million within four hours of Lake Michigan’s shoreline.

Audience Snapshot

68% women, ages 25–54
Michigan and Midwest families, couples, and outdoor adventurers
Facebook 95,000 · Instagram 45,000 · Pinterest 73,500
300,000+ annual website readers across 500+ Michigan travel guides
Also reaching Chicago travelers through LittleChicagoGuide.com, for a combined email list of more than 16,000

Featured In

See every television appearance and press feature →

Ready to Partner?

Tell me your destination, your season, and what you’re trying to accomplish, and I’ll send the full rate card along with a campaign built around it. Most partners start with a short call.